Burger King wants people to feel less guilty about gobbling up its french fries.
The world's No. 2 hamburger chain is launching a new crinkle-cut french fry today that it says has about 20 percent fewer calories than its regular french fries.
The chain says a small order of the new "Satisfries" clocks in at 270 calories because of a new batter that doesn't absorb as much oil. By comparison, a small order of its regular fries, sans crinkles, has 340 calories.
The concept of taking an indulgent food and removing some of the guilt isn't new, of course. Supermarkets are filled with baked Lay's potato chips, 100-calorie packs of Oreos and other less fattening versions of popular treats. Such creations play on people's inability to give up their food vices, even as they struggle to eat better. The idea is to create something that skimps on calories, but not on taste.
Burger King executives say people won't be able to tell that Satisfries are lower in calories. It says they use exactly the same ingredients as its regular fries -- potatoes, oil and batter. To keep kitchen operations simple, they're even made in the same fryers and cooked for the same amount of time as regular fries.
The difference, Burger King says, is that it adjusts the proportions of different ingredients for the batter to block out more oil. The company declined to be more specific. Another difference, the crinkle-cut shape, is in part so workers will be able to easily distinguish them from the regular fries when they're deep frying them together.
Burger King took great pains keep the launch of Satisfries under wraps. Last week, reporters were invited to preview a "top secret new product" at a New York City hotel, where they were asked to sign non-disclosure agreements.
Get this: “Attendees were each served a carton of the fries on a plate that looked and tasted like any other fries,” even leaving the familiar grease stains in their paper cartons. *Because a little ‘show-biz” never hurts! ~Rowdy