The Good Side of Being Rude!?!
RUDE SALESPEOPLE MAKE YOU BUY FANCY THINGS
It’s no secret that salespeople at upscale stores can be a little snobbish, if not outright rude. Consumer complaints recently have pressured some luxury retailers to train their staffs to be more approachable. But a new study found that if luxury retailers want to continue to rake in the dough, they actually should do the exact opposite -- the ruder the salesperson the better.
... Rejection makes people want to buy luxury goods. However the study shows a salesperson’s condescending attitude has little effect on consumers’ desire to buy more affordable brands like Gap and American Eagle.
... People who really want to own a particular brand are even more influenced by rejection. Instead of switching their loyalties, customers just become more attached.
... Rejection works best in the short term. While great at pressuring people into buying something in the moment, dismissive staff may still alienate customers in the long run. ~Do my new jeans make my butt look big? ~Rowdy